Education is a major barrier to acceptance of hydrogen

Education will create the hydrogen economy. No amount of legislation, subsidies or incentives will make customers buy a product they are afraid of. As our challenge takes place, the ensuing debate will educate and inform the public about the practicality, safety and reliability of hydrogen transportation.

Our challenge has been specifically designed to evoke human interest and has the ingredients to become highly newsworthy. We provide an environment for our challengers to demonstrate and validate their technology in front of a global audience and the ability to educate and shape their oppinons - If our challengers vehicles can travel around the world, then they can certainly be used for the school run.

Goals
Communications channel with the global public
Engaging educational content
Understanding of the hydrogen economy
Colossal media coverage